Toronto, Ontario -- A new survey has found that more than four-in-five drivers feel safer in vehicles equipped with advanced driver assistance systems.
Thatcham Research's survey of 1,000 British motorists, authored by the Centre for Economics and Business Research and conducted by Potentia Insight, found 82 percent of drivers felt safer while in ADAS-equipped vehicles and 55 percent said the features helped them avoid a crash in the past year.
"Our research has highlighted the generally positive sentiment held by drivers towards ADAS," said Sam Miley, the firm's head of forecasting and thought leadership.
Respondents rated autonomous emergency braking, blind-spot systems and driver-drowsiness protection as the most helpful tools.
The study also flagged concerns: 23 percent of respondents said some functions were distracting, irritating or intrusive and 39 percent said they did not need ADAS themselves but were glad other drivers had it.
Thatcham said the findings show real-world performance still needs refinement to reduce false activation and frustration.
“These findings validate the critical importance of ADAS technology in modern vehicle safety,” said Yousif Al-Ani, principal ADAS engineer at Thatcham Research. “We need to go beyond controlled testing environments to understand how safety systems behave in real-world conditions."
