Toronto, Ontario -- CARSTAR is announcing a new partnership with the Canadian Hockey League as an official sponsor of the 2025 Memorial Cup.
This year’s tournament will take place in Rimouski, Quebec from May 22 to June 1, 2025. As an official partner, the banner will benefit from extensive brand visibility throughout the Memorial Cup, including broadcast-visible rink board signage during every game of the tournament. CARSTAR will also receive four standard tickets with VIP access to every Memorial Cup game, offering premium experiences for partners and guests.
In addition, CARSTAR team members will be active on-site at the tournament’s dedicated fan zone, the Champions Headquarters, creating valuable opportunities for direct engagement with hockey fans and local families.
“As a proud member of the Rimouski community, we’re thrilled to see the Memorial Cup come to our city and to play a role in supporting such a historic event,” said Jeannot Soucy, owner of CARSTAR Rimouski. “This is more than just a hockey tournament — it’s a celebration of the community spirit that defines Quebec and we’re honored to be part of it.”
“Hockey brings people together in a way that few things can and we’re proud to partner with the CHL for this iconic event," said Dave Foster, senior vice-president of operations and development at CARSTAR Canada. "Our involvement in the Memorial Cup is a natural fit for CARSTAR, as we continue to invest in the communities where we live and work.”
“We look forward to celebrating the game, supporting our local franchise partners and connecting with Canadian hockey fans from coast to coast.”
