Drumming into New Role: Chad Melchert joins BASF’s Automotive Refinish Coatings division

Edmonton, Alberta — Chad Melchert was recently appointed as the Account Representative of BASF’s Automotive Refinish Coatings division in Western Canada. “It feels amazing to be welcomed into the BASF family. I’ve always taken great pride in customer service and providing true value to all the situations I’ve been a part of. These core values hold […]

Sustainable Success: BASF Canada recognizes CSN OpenRoad Richmond Auto Body in Customer Sustainability Awards Programme

Richmond, British Columbia — Last month, BASF Canada announced the winners of its first Customer Sustainability Awards Programme, where the coatings company recognized B.C. collision centre CSN OpenRoad Richmond Auto Body as a Small Business Sustainability Leader. CSN OpenRoad Richmond Auto Body is a third-generation family business in operation since 1960. Helmed by President Randy […]

Environmentally Conscious Coatings: BASF announces 2050 net-zero goal

Ludwigshafen, Germany — BASF has announced its goal to achieve net-zero emissions by 2050. Based on the most recent progress in developing low-emission and CO2-free technologies, the company said it is also significantly raising its medium-term 2030 target for reductions in greenhouse gas emissions. BASF now wants to reduce its greenhouse gas emissions worldwide by […]

Premium Pact: BASF extends multi-year contract with Mercedes-Benz

Ludwigshafen, Germany — BASF has recently entered a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand. The pact builds on a similar 2019 contract with Mercedes-Benz in the Europe, Middle East and Africa […]

THE SHADES OF TOMORROW – BASF unveils its tenth annual automotive colour collection

BY AIDAN LABBOSSIERE Dark Seltzer. Hiatus Grey. Social Camouflage. These are the shades of the future, according to BASF’s tenth annual Automotive Colour collection. The colours in the collection serve as inspiration to automotive designers for vehicles that will be on the road in three to five years. The global collection, CODE-X, showcases, “everything from […]

BASF sponsors Sustainability Week in South Africa

Toronto, Ontario — June 24, 2019 – BASF is proud to announce their sponsorship in the international Sustainability Week Conference that begins June 24. This is the 9th Sustainability Week Conference hosted by Alive2Green, this year collaborating with 2nd Sustainable Cities Southern Africa Conference. The key focus of this year’s conference is to highlight the […]

Carlson Body Supply and BASF donate $5,000 to Saskatchewan Polytechnic

By CRM staff Toronto, Ontario – February 5, 2019 – With a shortage of paint technicians in the collision repair industry, Carlson Body Shop Supply Saskatchewan and BASF showed its commitment to the future by donating $5,000 to Saskatchewan Polytechnic for the purchase of a virtual spray system. “With a shortage of technicians in the collision […]

BASF and Axalta reveal the most popular car colours of 2018

By CRM staff Toronto, Ontario — January 9, 2019 — White remains the most popular colour for vehicles around the world – but black and grey are on the rise, two new studies from major auto paint manufacturers have revealed. About 38 percent of all vehicles on the road are painted white, reports by BASF and Axalta […]

BASF Canada lands a spot as one of Canada’s Top Employers

By CRM staff Toronto, Ontario — November 12, 2018 — An emphasis on professional development, environment, and health and safety has landed BASF Canada on the list of Canada’s Top 100 Employers for the fifth consecutive year. Mediacorp Canada’s annual ranking is determined through a survey comparing employers to other organizations in their field based on eight different […]