Toronto, Ontario — BASF’s coatings division has been recognized by General Motors as one of this year’s Overdrive Award winners at the 30th annual Supplier of the Year awards ceremony in Phoenix, Ariz.
As one of 31 companies to be honoured with the award, BASF was shown to demonstrate notable achievement in the areas of sustainability, innovation, relationships and total enterprise cost, among several other criteria.
The company was commended specifically for its work in developing a new clearcoat formula to address aesthetic issues on certain Cadillac models. The new formula also avoided the potential of having to spray each car with clearcoat twice.
“Appearance matters. We make our customer’s vehicles look great in a sustainable way,” said v-p of global key account management at BASF, Jeff Jones.
“We are constantly evolving and innovating to meet our customers’ needs so we can continue as their supplier of choice.”