HOT SWATCHES
BASF releases 2021-2022 Automotive Colour Trends Collection Story by MAX REID Societal change marked the theme for Asia Pacific’s BASF-dictated colour trends this year. Mobius, Asia Pacific’s key colour for 2022, offers a deep silver-blue hue designed to evoke innovation and “higher levels of understand in our diverse world,” said BASF. China’s key colour—Knowing Ignorance—appears […]
Hot Swatches: BASF releases 2021-2022 Automotive Colour Trends collection
Toronto, Ontario — Dust off your berets and furrow your brows—the BASF 2021-2022 Automotive Colour Trends collection is here. The design experts at BASF’s Coatings division have delivered this year’s offering of colour commentary with the theme of SUPERPOSITION; what the company considers the “state where the limitation of binary systems is overcome,” according to […]
Super Sustainability: BASF Canada recognized for its sustainability leadership under CN EcoConnexions Partnership Program
Mississauga, Ontario – BASF has been recognized by CN, a transportation industry leader and trade-enabler, for its sustainability practices in Canada. The CN EcoConnexions Partnership Program celebrates CN’s customers and supply chain partners who are committed to reducing their environmental footprint and being part of the climate solution, building a more sustainable future. “We are […]
Big Picture: BASF CEO Martin Brudermuller says semiconductor shortage could have greater implications than imagined
Ludwigshafen, Germany — The impact of the global semiconductor chip shortage could be greater than expected, BASF CEO Martin Brudermuller said Wednesday, warning that shortages could also have an impact on chemicals players in the automotive aftermarket. With slower supply times from manufacturers, BASF reduced its estimate for cars produced in its second-quarter earnings call […]
Lavender’s Legacy: Longtime BASF representative Cam Lavender retires
Toronto, Ontario — Last Friday, longtime BASF representative Cameron Lavender officially hung up his coat and retired from the automotive aftermarket. Prior to his retirement, Cam served as the Business Development Manager at BASF Canada—but he has worked at the company for more than 23 years, occupying a spectrum of different roles. “BASF is a […]
To Refinity and Beyond: BASF to launch Refinity, an all-new, cloud-based digital platform for collision repair
Toronto, Ontario — BASF’s Coatings division recently announced the launch Refinity, a new, cloud-based, digital platform for its body shop customers all over the world. Refinity will provide customers with a seamless digital experience designed to drive efficiency in the areas of colour, business, training and support solutions, says the company. The platform will also […]
Drumming into New Role: Chad Melchert joins BASF’s Automotive Refinish Coatings division
Edmonton, Alberta — Chad Melchert was recently appointed as the Account Representative of BASF’s Automotive Refinish Coatings division in Western Canada. “It feels amazing to be welcomed into the BASF family. I’ve always taken great pride in customer service and providing true value to all the situations I’ve been a part of. These core values hold […]
Sustainable Success: BASF Canada recognizes CSN OpenRoad Richmond Auto Body in Customer Sustainability Awards Programme
Richmond, British Columbia — Last month, BASF Canada announced the winners of its first Customer Sustainability Awards Programme, where the coatings company recognized B.C. collision centre CSN OpenRoad Richmond Auto Body as a Small Business Sustainability Leader. CSN OpenRoad Richmond Auto Body is a third-generation family business in operation since 1960. Helmed by President Randy […]
Environmentally Conscious Coatings: BASF announces 2050 net-zero goal
Ludwigshafen, Germany — BASF has announced its goal to achieve net-zero emissions by 2050. Based on the most recent progress in developing low-emission and CO2-free technologies, the company said it is also significantly raising its medium-term 2030 target for reductions in greenhouse gas emissions. BASF now wants to reduce its greenhouse gas emissions worldwide by […]
Premium Pact: BASF extends multi-year contract with Mercedes-Benz
Ludwigshafen, Germany — BASF has recently entered a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand. The pact builds on a similar 2019 contract with Mercedes-Benz in the Europe, Middle East and Africa […]
