The Fix Network has appointed Michèle Robitaille as associate vice-president, sales and operations in Quebec.
In the role, Robitaille will oversee both sales and operations across the Quebec market, supporting network growth, strengthening operational alignment and assisting franchisees with day-to-day needs.
“As someone who has spent my career immersed in the automotive industry, I have seen first-hand how innovation and forward thinking set leaders apart. Fix Network represents the future of our industry, and I am truly excited to join a team that is shaping what’s next in automotive aftermarket services," said Robitaille. "I look forward to using my experience to support our franchise partners and build lasting relationships across Quebec, always with a deep commitment to excellence and collaborative growth.”
Robitaille has worked in the automotive industry since 2008, with experience spanning both the glazing and collision repair sectors. She is also known for her involvement in several industry committees and for maintaining strong relationships with insurance partners.
“We are thrilled to welcome Michèle into this key leadership role. Her deep industry expertise and strong track record uniquely position her to elevate support for our Quebec franchisees and help drive the next phase of our network’s growth," said Sonia Bouthillette, vice-president of sales and operations.
The appointment reflects the company’s ongoing efforts to expand its presence in Quebec and enhance support for franchisees operating in the region.
