AutoTrader has appointed Robert Bigler as its new chief executive officer, overseeing the company's Canadian operations as it looks to expand its investment in artificial intelligence and digital technology.
“Throughout my career, I’ve focused relentlessly on putting the customer experience first, scaling marketplace platforms, and driving sustainable growth for business partners,” said Bigler.
Bigler joins AutoTrader following nearly nine years at eBay, where he most recently served as CEO of subsidiary marketplace TCGplayer. He previously held the position of general manager for eBay Canada, focusing on customer experience and seller growth.
In his new role, Bigler will oversee AutoTrader and AutoHebdo, as well as dealership software and marketing businesses Activix, TAdvantage and TRFFK. His responsibilities will also include Dealertrack Canada and Collateral Management Solutions.
The appointment comes as AutoTrader looks to strengthen its technology offerings for Canadian dealerships, which are navigating changing consumer expectations and increasing pressure to manage inventory, attract buyers and maintain profitability.
The company plans to expand its use of AI and enterprise technology to improve vehicle search, pricing, marketing and digital workflows for dealerships. Recent initiatives include a ChatGPT marketplace integration launched in January 2026 and a broader platform transformation focused on vehicle recommendations and search capabilities.
AutoTrader is part of Autonex, an international automotive marketplace group operating across nine markets in Europe and Canada. The group uses a shared technology platform to develop and deploy digital tools across its businesses.
Peter Brooks-Johnson, CEO of Autonex, welcomed Bigler's appointment, citing his experience building marketplace businesses, strengthening customer experiences and developing teams.
The company said further AI-powered innovations are planned to simplify dealership operations and improve connections between buyers and sellers.
