Toronto, Ontario -- Repairify, the company behind asTech, is announcing major changes to its leadership team.
Srisu Subrahmanyam (left) will serve as the remote diagnostic company's next chief executive officer and Keith Crerar (right) will be its chief transformation officer.
“Srisu and Keith both have notable track records growing companies in the automotive industry,” said John Lindle, Repairify’s executive chairman. “Their experience in digital transformation and ability to increase market penetration while maintaining focus on operational excellence will make them key contributors to the future success of Repairify.”
Earlier in his career, Subrahmanyam was the executive vice-president of operations and president of services and international markets at OPENLANE, one of the world’s largest digital, B2B and B2B2C used vehicle marketplaces and technology providers. During his tenure with the organization, he focused on implementing new technologies to automate processes and led the company's digital transformation following its sale of ADESA U.S. to Carvana.
“As a longtime customer of asTech and BlueDriver, I’ve experienced the real-world value Repairify brings through its advanced diagnostics and calibration solutions," Subrahmanyam said. "I’m excited to lead this next chapter. Through product innovation, operational excellence and a renewed focus on solving our customers' problems, [we will be able] to drive growth and deliver even greater value."
Crerar is also arriving at Repairify after working at OPENLANE, where he had been the global senior vice-president and head of service operations and led efforts to optimize global efficiency and customer satisfaction by adapting digital strategies to evolving market needs.
“Repairify sits at the intersection of technology, innovation and service—three areas I’m deeply passionate about," said Crerar. "Stepping into this role, my focus is on driving transformation that enhances the customer journey, accelerates digital adoption, and scales operational performance across our global footprint."
Repairify is a portfolio company of Kinderhook Industries. The Repairify family includes asTech, adasThink, AutoMobile Technologies, Automotive Training Group , BlueDriver, FleetGenix, MobileTechRX and One Guard Inspections.
Kinderhook Industries is a private investment firm managing more than US$5.4 billion of committed capital.
