If you’re not at the table, you might be on the menu
There was a time when writing an estimate meant grabbing a clipboard, walking out to the lot, squinting at the damage, and jotting down a few numbers based on a combination of memory, gut instinct, and time spent on the floor. You’d punch it into the computer, fax it over (if the machine worked), and hope no one asked too many questions. That era is—for the most part—behind us.
Today’s vehicles are smarter, more complex, and packed with systems that simply can’t be assessed visually or estimated loosely. We’re dealing with radar, lidar, battery packs, and more onboard computing power than the original space shuttles. And yet, some shops still treat estimating like it’s just a formality, something to get through on the way to the “real” work.
But here’s the truth: estimating is the real work. It always has been—and now, more than ever, it’s also the key to a healthy bottom line. Where estimating was once about quoting visible damage, today it’s about designing a repair strategy that accounts for unseen systems, safety protocols, and a growing list of OEM-specific requirements.
Modern estimating platforms now claim to offer features like real-time parts sourcing, calibration prompts, repair vs. replace suggestions, and even blueprint-level breakdowns based on a vehicle’s VIN. Some systems use artificial intelligence to analyse photos and flag damage patterns. Others integrate with scan tools, repair databases, and parts distributors to help streamline workflow.
Whether or not they always deliver on those promises is still a matter of debate—but the potential is there. And the more your team understands how to harness that potential, the more accurate, efficient, and profitable your estimates can become.
It’s no secret that many estimating systems are developed with insurers in mind. That means certain rules, defaults, or cost-saving measures may be built into the software itself.
Does that mean they’re inherently biased? Not necessarily. But it does mean shops need to be aware of what’s influencing the numbers behind the screen.
That doesn’t mean shops are powerless. Far from it. Estimators who understand how to navigate these systems, override defaults when necessary, and justify their line items with documentation, have more influence than they think.
AI has the potential to dramatically improve estimating speed and accuracy. It may be able to recognise damage from images, flag calibration needs, and even recommend repair procedures. That’s helpful—especially when time is tight and vehicles are complex.
But it’s not infallible. AI doesn’t know what’s behind a bumper until you take it off. It doesn’t always account for rust, prior damage, or the judgment of an experienced tech. That’s why human insight still matters.
It’s also worth noting that many AI estimates— particularly those used early in the claims process—are designed more for triage than for teardown accuracy. Shops that take these estimates at face value may find themselves underpaid or overexposed.
As the repair industry evolves, estimating is no longer something to rush through or hand off without care. It’s becoming a core competency— one that touches profitability, cycle time, liability, and customer satisfaction.
Done well, modern estimating tools have the potential to reduce unnecessary supplements, streamline parts ordering and scheduling, improve communication with insurers, and support better outcomes for both safety and customer service. But only if they’re used properly. That means ongoing training, active oversight, and a willingness to challenge the system when it doesn’t reflect reality.
If you’re an owner or manager, don’t fall into the trap of treating estimating like a back-office task. Get involved. Understand how the tools work. Ask where the numbers are coming from. Question why a labour operation is missing or why a procedure wasn’t included.
The future of estimating isn’t just faster—it’s smarter. But only if the people using the systems are, too.
So don’t fear the technology. Learn it. Shape it. And make sure it serves your shop’s commitment to safe, complete, and properly paid repairs.
