Savvy Savas: Jim Savas joins Spanesi as marketing consultant, will help roll out 2023 strategy
Toronto, Ontario — Spanesi Americas announced this week that marketing master Jim Savas of Savas Communications has joined the team and will work as a marketing consultant with the repair equipment manufacturer. Savas has more than 40 years of experience representing industry-leading brands like Hot Rod, MotorTrend and National Speed Sports News, including the past […]
YOUR GO-TO AUTOMOTIVE MARKETING GUIDE
Build strong relationships and brand awareness in your communities Column by VENESSA DI VITO In my opinion, the answers to the two questions above are simple: collision repair facilities have never marketed or focused on their relationships with customers because there has never been a need for this. Insurance companies, dealerships and fleet companies have […]
Commercial Clout: OEM Super Bowl ads ahead of Sunday’s game
Toronto, Ontario — With an extra week to prepare for this year’s big game, global automakers have gone all-out on their Super Bowl ads this year as a number of manufacturers have already dropped teasers and more ahead of Sunday’s game. Set to follow a highly anticipated halftime performance from Eminem, Dr. Dre, Snoop Dogg, […]
Parts and Pucks: Lordco named presenting sponsor of Road to World Juniors pre-tournament
Calgary, Alberta — Lordco Auto Parts will be helping to lead the way to this year’s IIHF World Junior Championship in Edmonton, as Hockey Canada announced that the western parts supplier will be the marquee sponsor of the Lordco Road to the World Juniors pre-tournament schedule. Lordco is a national marketing partner with Hockey Canada […]
THE EVOLUTION OF AUTOMOTIVE MARKETING
How Looking Back Can Drive Change Column by VENESSA DI VITO Despite working in the industry for almost 20 years, I have never taken the time to look back and observe how far we have come and how much we have evolved over such a short period. When I began writing this article, my research […]
Fresh Coat of Paint: Collision Clinic announces jingle contest winner
St. John’s, Newfoundland — What’s that song you’ve got stuck in your head? Oh, might it be CSN Collision Clinic’s newly revitalized jingle, featuring Newfoundland’s own Evelyn Jess. CSN Collision Clinic ran a contest this summer to find the best rendition of the brand’s famous jingle, in exchange for an artist development grant from the […]
Customer Magnet: Solera launches Digital Marketing Services for reclaiming lost customers
Toronto, Ontario — Industry-leader in bodyshop management solutions, Solera, has launched a brand-new platform aimed at marketing to lost and dormant aftermarket buyers called Digital Marketing Services, now available on Solera’s website. This new management solution from Solera provides access to a comprehensive set of new channels, unleashing the possibility of business revenue growth through […]
Battles of Wit: Retail ‘sign wars’ gain popularity nationwide
Listowel, Ontario — What began as a game of zingy wordplay between a Listowel, Ontario, Speedy Auto Glass facility and the Dairy Queen restaurant next door has turned into a battle of wits between businesses across Canada. The national game began in late April after Speedy Auto Glass launched a lighthearted jab at its DQ […]
WIN for All: Women’s Industry Network launches updated website
Toronto, Ontario – The Women’s Industry Network (WIN) has upgraded its website in order to reach a larger audience. With this upgrade, the website will be more accessible and easier to navigate for visitors. The visuals of the site were also been updated to make it easier to navigate for the visitors. “The new website’s […]
The Review Engine launched by eMarketing Sherpas
Poway, California — January 7, 2016 — In a world where reviews are just a click away, managing your businesses reputation is more important than ever. With this in mind, eMarketing Sherpas has announced the launch of The Review Engine, an online review and reputation marketing system specifically designed for the automotive industry. “Our team […]
