Toronto, Ontario — Spanesi Americas announced this week that marketing master Jim Savas of Savas Communications has joined the team and will work as a marketing consultant with the repair equipment manufacturer.
Savas has more than 40 years of experience representing industry-leading brands like Hot Rod, MotorTrend and National Speed Sports News, including the past 14 years at the helm of ABRN, Motor Age and Aftermarket Business.
Spanesi COO Timothy Morgan said that after looking “at our ROI on all marketing aspects,” he is confident that “this direction will move Spanesi Americas forward for the next ten years at least.”
According to Morgan, Savas will play a key role in implementing Spanesi’s marketing strategy for 2023, saying that “as a global company we’ve made the decision to be digitally focused on our marketing in 2023 and beyond.”
