Customer Magnet: Solera launches Digital Marketing Services for reclaiming lost customers

Toronto, Ontario — Industry-leader in bodyshop management solutions, Solera, has launched a brand-new platform aimed at marketing to lost and dormant aftermarket buyers called Digital Marketing Services, now available on Solera’s website.

This new management solution from Solera provides access to a comprehensive set of new channels, unleashing the possibility of business revenue growth through new customer acquisitions.

Solera’s Digital Marketing Services gives the user access to a service paid search program, to ensure that your shop is being seen online by potential customers; use of platforms such as Facebook to determine the needs and demographics of a particular area; and dynamic inventory ads to keep customers informed of what is currently available.

“This is truly the next generation of automotive marketing and a powerful means of reaching anonymous, in-market buyers when and where they are researching,” said  managing director for Solera automotive dealer business, Alberto Cairo.

“Our Digital Marketing Services is an excellent complement to our current marketing omnichannel suite of solutions that enables automotive dealers, OEMs, and aftermarket businesses a guaranteed opportunity to target individuals when they are ready to buy, maximizing potential engagement and revenue growth,” said Cairo.

For more information, visit Solera’s website.


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