
Simplicity Car Care has appointed John Medeiros as general manager of its Calgary South location. Medeiros brings over 14 years of automotive industry experience, including collision facility management, operational expertise, and I-CAR Platinum credentials in estimating and auto physical damage appraisal.
- John Medeiros appointed as general manager of Simplicity Car Care's Calgary South location
- Brings 14+ years of automotive industry experience including collision centre operations and multi-location leadership
- Holds I-CAR Platinum Level credentials in estimating and auto physical damage appraisal
- Previously managed collision facilities generating $5 million+ in annual revenue with focus on cycle time optimization
- Simplicity's workflow technology delivers 30% faster repair cycle times than the Canadian industry average
Simplicity Car Care has appointed automotive industry veteran John Medeiros general manager of its Calgary South location.
Medeiros has worked in the automotive industry for more than 14 years. Most recently, he managed collision facilities generating more than $5 million in annual revenue, with responsibility for operations, gross profit targets and customer service.
His broader experience includes collision centre operations, high-volume profit-and-loss management and leadership of multiple retail locations across Western Canada. He has opened new operations, established sales targets and led large teams.
Medeiros also holds I-CAR Platinum Level credentials in estimating and auto physical damage appraisal. His operational experience includes quality control, vendor supply chains, production flow and efforts to reduce keys-to-keys repair times. He has also worked with direct repair programs and used Net Promoter Scores to measure customer satisfaction.
“John combines deep operational mastery with strategic business acumen,” said Paul Prochilo, chief growth officer at Simplicity Car Care. “His proven track record in cycle time optimization, I-CAR Platinum-certified standards and Direct Repair Program relations aligns perfectly with Simplicity’s mission to make car care simple, efficient and transparent for all Canadians.”
At Calgary South, Medeiros will oversee daily operations, insurer and fleet relationships and the use of Simplicity’s workflow technology. According to figures provided by the company, that technology has helped locations across the network produce repair cycle times 30% faster than the Canadian industry average.
“Joining Simplicity Car Care was an easy decision for me,” Medeiros said. “I look forward to working with our talented shop floor team in Calgary South to deliver best-in-class repair quality, build strong community trust and drive sustainable growth.”
Away from work, Medeiros plays and watches hockey, soccer and baseball. He has been married for 17 years and is the father of three children.
Founded in 2017, Simplicity Car Care is a Canadian collision repair franchise network with more than 100 locations. It has been recognized by the Globe and Mail’s Report on Business as one of Canada’s Top Growing Companies for four consecutive years.

















