Hyundai Auto Canada appointed Nicole Tady as brand and product PR specialist, effective August 4, bringing 16 years of automotive marketing and communications experience to lead national brand initiatives, media relations, and vehicle launch programs for Hyundai and Genesis.
- Nicole Tady appointed brand and product PR specialist at Hyundai Auto Canada starting August 4
- Tady brings 16+ years of experience at Hyundai across advertising, marketing, events, and product communications
- Her role includes national brand communications, media relations, vehicle launches, and press fleet management for Hyundai and Genesis
- Previously served as senior advertising production specialist, leading national campaigns and managing creative productions
- Educational background includes Bachelor of Arts in corporate communications from Baruch College and diploma in digital media production from Seneca College
Hyundai Auto Canada has announced that Nicole Tady has been appointed brand and product PR specialist, joining its public relations team.
In her new role, Tady will support national brand and product communications initiatives, media relations activities, vehicle launch programs, press fleet management and PR events across the Hyundai and Genesis portfolios, the press release stated.
Tady begins this role with more than 16 years of experience with Hyundai Auto Canada, having previously held a variety of positions covering advertising, brand marketing, event management, sponsorships, content production and product communications. Throughout this time, Tady worked cross-functionally with agencies, media partners, vendors, product planners, legal teams and senior leadership to deliver integrated marketing and communications programs.
Most recently, Tady worked as the senior advertising production specialist for Hyundai Auto Canada, leading the development and execution of national advertising campaigns and content productions, managing product launch communications assets, coordinating creative productions and serving as a key liaison between Hyundai and its agency partners. She was also responsible for advertising claims management, vehicle logistics, production strategy development and stakeholder coordination across multiple business units.
“Journalists and content creators play an essential role in helping consumers understand the innovations, technologies and experiences that define today’s vehicles, and I’m thrilled to be working alongside these professional communities,” said Tady in the press release. “Hyundai and Genesis have one of the most dynamic stories in the industry, with a growing portfolio of award-winning products, leadership in electrification and advanced technologies and partnerships that continue to elevate the brands in Canada. I look forward to building meaningful relationships with media partners and creating opportunities to share the stories behind our vehicles, our people and our vision for the future.”
According to Hyundai Auto Canada, her past experience also included an early career role within the corporate communications department at Sesame Workshop in New York, where she supported public relations activities, drafted press releases, managed media coverage files and assisted with communications initiatives.
Tady graduated from Baruch College in New York with a Bachelor of Arts in corporate communications with a minor in theatre. She also holds a diploma with honours in digital media technical production from Seneca College in Toronto.
