Social Strategy: Blogger from B.C. calls on Ford Canada for Bronco campaign

North Vancouver, British Columbia — A dad-blogger living in North Vancouver put out a public campaign pitch to Ford Canada on Monday, asking the automaker to give him “a really cool car” more specifically a Ford Bronco Sport.  In the minute and twenty second video posted on his twitter page, James Smith aka SocialDad, offers […]

Survey: Digital engagement in collision repair

Most collision repair facilities have websites, but our latest survey seems to indicate that they're not updated very frequently in the majority of cases.

By Mike Davey Hamilton, Ontario — June 6, 2017 — Collision repair is still a hands-on business, but the digital realm is more important today than ever before. Collision Repair magazine’s latest survey asked our readers to fill us in on the level of digital engagement at their facilities. Collision Repair magazine runs new surveys […]

NACE Preview: Marcus Mackell on social media and communication tools

Mitchell 1’s SocialCRM Market Manager Marcus Mackell, who will be leading the NACE course this July.

By Josh White Chicago, Illinois — June 5, 2017 — There are more tools available for shops to help manage their social media and web presence than ever before. Marcus Markell, Market Manager for Mitchell 1, will present at NACE Automechanika 2017, specifically on how to get the most ouf the company’s new SocialCRM tool. NACE […]

eMarketing Sherpas launches new Facebook apps for collision repair facilities

eMarketing Sherpas has released new applications that the company says can help you make the most of your social media.

Poway, California — March 15, 2016 — Your collision centre may have a Facebook page, but it is really helping your business? Social media is a vital marketing tool, but there’s more to using it correctly than simply making sure the page is updated frequently. Automotive consultancy eMarketing Sherpas has announced the release of four […]