Geely Auto, a major Chinese automaker, announced plans to launch in Canada in 2027 with new electric and plug-in hybrid vehicles, following a reduction in tariffs on Chinese-built EVs. The company is establishing a Canadian team and developing a retail and service network, with pricing and specific models to be revealed later.
- Geely Auto announced its 2027 Canadian launch on October 9, with a dedicated Canadian team and retail network already in development
- Canada's tariff on Chinese-built EVs was reduced to 6.1% with an initial annual quota of 49,000 vehicles, making Chinese EVs more price-competitive
- 80% of Canadian consumers prefer affordable vehicles, and 59% would consider buying a Chinese-brand vehicle, according to CarGurus survey data
- Zero-emission vehicles represented 10.7% of Canadian new registrations in Q2 2026, up from 8.6% a year earlier, showing growing EV demand
- Geely Auto Group sold 3.02 million vehicles globally in 2025, including 1.69 million new energy vehicles combining battery electric and plug-in hybrids
Preparations are underway for a Chinese automaker to launch a Canadian vehicle in 2027 following a reduction in tariffs on Chinese-built EVs.
Geely Auto executives announced the launch on Oct. 9. A Canadian team is in place, and a retail and service network is being developed. Models, prices and locations have not been disclosed.
Geely Auto is part of Zhejiang Geely Holding Group, the Chinese automotive group whose portfolio includes Volvo Cars, Polestar and Lotus. Geely Auto Group manages the Geely Auto, Lynk & Co and Zeekr brands.
“Canada represents an important next step in Geely Auto’s international growth,” said Bryan Wu, managing director of Geely Auto Canada.
“We are entering this market with a long-term commitment, bringing our global technology and engineering capabilities to Canadian drivers while building strong local partnerships and the support customers need to feel confident in choosing Geely.”
The launch follows Ottawa’s decision to allow an initial annual quota of 49,000 Chinese-built EVs into Canada at a 6.1% tariff, without the additional 100% surtax introduced in 2024. The quota took effect on March 1 and covers eligible imports across manufacturers.
Federal officials are seeking new automotive investment and trade partners amid U.S. tariffs. Geely’s announcement covers Canadian sales and service operations, with no manufacturing commitment.
Price could be a key selling point. In a recent CarGurus survey, 80% of Canadian respondents preferred more affordable vehicles over additional technology. Another 59% said they would be comfortable buying a Chinese-brand vehicle. Geely’s Canadian pricing remains undisclosed.
Canadian demand for electrified vehicles is growing. Zero-emission vehicles accounted for 10.7% of new registrations in the second quarter of 2026, up from 8.6% a year earlier. Battery electric registrations rose 37.4%, plug-in hybrids 8% and conventional hybrids 39.5%.
Geely’s overseas range includes fully electric and plug-in hybrid vehicles. The Canadian lineup has not been confirmed. Geely Auto Group sold 3.02 million vehicles worldwide in 2025, including 1.69 million new energy vehicles—a category that includes battery electric vehicles and plug-in hybrids.
Collision repair plans remain undisclosed.
Collision Repair staff have requested details about shop certification, technician training, parts distribution, repair procedures, diagnostic access and equipment requirements. At the time of publication, no response had been received.
