Lavender’s Legacy: Longtime BASF representative Cam Lavender retires

Toronto, Ontario — Last Friday, longtime BASF representative Cameron Lavender officially hung up his coat and  retired from the automotive aftermarket.   Prior to his retirement, Cam served as the Business Development Manager at BASF Canada⁠—but he has worked at the company for more than 23 years, occupying a spectrum of different roles. “BASF is a […]

BASF industry expert shares insights with distribution community

BASF manager of OEM and industry relations Jeff Wildman.

By CRM Staff Toronto, Ontario — April 25, 2018 — BASF has announced that its manager of OEM and industry relations, Jeff Wildman, is set to host a webinar for the automotive community on May 23. The webinar is titled “The Increasing Influence of OEMs on the Collision Industry.” Wildman said, “Among industry associations, OEM […]

BASF: Nominate your elementary school for a chemistry lab

BASF asking for school nominations to receive special surprise.

By CRM Staff   Toronto, Ontario — April 24, 2018 — BASF is asking its customers to nominate a local elementary school to be gifted with a BASF Kids’ Lab chemistry workshop and live animal show. Nominations are open until April 30.    “Supporting science education, especially within the communities where we live and work, […]

BASF named one of Canada’s Top Family-Friendly Employers for 2018

BASF Canada president, Marcelo Lu, speaks to employees at a holiday luncheon celebration in the Distillery District.

By CRM Staff   Mississauga, Ontario — March 30, 2018 — BASF Canada as one of Canada’s Top Family-Friendly Employers in the 2018 list of Canada’s top employers. The list, which has been compiled for the last 18 years by Mediacorp, appeared in a supplement in The Globe and Mail.   “At BASF Canada we […]

BASF Automotive Refinish launches new website

BASF launches new website.

By CRM Staff Southfield, Michigan — March 13, 2018 — BASF Refinish Automotive Coatings launched a new, completely mobile-friendly website with updated images and content, and unique tools, including an asset cart and an advanced product catalog. “Every word, every image and every tool on the Refinish site was created with the customer in mind,” said […]

BASF VisionPlus University course focuses on eliminating barriers to efficiency

Ashburn, Virginia — May 11, 2017 — BASF’s VisionPLUS University has announced it will hold a session of its Advanced Production Management course on June 6, 2017. The course focuses on three areas: pre-repair planning, scheduling and segmenting repairs to eliminate the barriers to efficient production. According to BASF, this course demonstrates the most efficient […]

BASF sending competitor to R-M Best Painter Contest

Brandon Rixse (centre) receives his plaque for being named the North American representative for the R-M Best Painter contest from Roger Sipe, BASF Account Representative (left) and Mike Freeman, BASF Market Segment Manager for R-M in North America.

Southfield, Michigan — June 13, 2016 — For the first time, BASF will participate in the R-M Best Painter Contest, with Brandon Rixse of Thomas E. Brown representing the company. Rixse will travel to R-M global headquarters in France to participate in the competition against painters from 15 different countries. “The goal of the competition […]

BASF launches Color Advance Boosters

BASF's Color Advance Boosters are available in over 1,500 colours and more will be added.

Mississauga, Ontario — April 5, 2016 — BASF has introduced Color Advance Boosters for its Glasurit 90 Line brand. According to BASF, what a turbocharger does for engine power is comparable to what the Color Advance concentrates do for the hiding power of Glasurit 90 Line. The new water based formulation contains concentrated pigments. According […]

BASF launches Norbin brand in Canada

BASF has launched Norbin primers and clears.

Southfield, Michigan — March 28, 2016 — BASF Automotive Refinish has officially launched Norbin in Canada. Norbin consists of value-priced primers and clears. The products are now available through BASF distributors. “Made with BASF technology and easy-to-use, Norbin is designed for the economy segment,” said Amy Kramer, BASF Inside Sales Manager. “Norbin allows our distributors […]

BASF names KC Mathieu new celebrity spokesperson

Television personality and car customizer KC Mathieu has been named by BASF as a new celebrity spokesperson for the company's R-M line.

Southfield, Michigan — March 20, 2016 — Star of the Discovery Channel’s show Fast N’Loud and owner of KC’s Speed Shop, KC Mathieu, is teaming up with BASF to become the newest spokesperson for the company’s R-M automotive refinish line. The partnership got underway at the 39th annual Alliance of Automotive Service Providers NORTHEAST Show […]