BASF launches Norbin brand in Canada

BASF has launched Norbin primers and clears.

Southfield, Michigan — March 28, 2016 — BASF Automotive Refinish has officially launched Norbin in Canada. Norbin consists of value-priced primers and clears. The products are now available through BASF distributors.

“Made with BASF technology and easy-to-use, Norbin is designed for the economy segment,” said Amy Kramer, BASF Inside Sales Manager. “Norbin allows our distributors to grow their business by targeting all segments of the automotive refinish market.”

According to a statement from BASF, all of the Norbin products are a 4:1 mix ratio and do not require reducers.

“Customers will benefit from Norbin’s consistent quality and its competitive price,” said Gordon Erdelean, BASF Market Segment Manager for Norbin. “First launched in Asia in 2015, Norbin uses urethane technology and joins the BASF family of refinish products, which includes Glasurit, R-M and Limco.

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