Toronto, Ontario -- Quality Collision Group and Toyota have launched new advertising campaigns promoting “The New Standard In Repair.” Developed by creative agency Mādin, the ads focus on performing quality repairs using OEM parts and procedures. QCG is a national owner and operator of OEM-certified collision repair centres founded in 2020 by Jerod Guerin.
The primary advertisement is a minute-long video in which QCG likens its services to a Michelin kitchen where “every detail matters.” QCG has also leveraged the use of social media, collaborating with automotive creators Daniel Mac, Forrest’s Auto Reviews and Pushing Pistons to deliver content that demystifies certified repair.
Set to run across digital and social platforms through the end of the year, the digital content series uses animal-themed metaphors and slogans such as “Duck the cheap fixes” and “Don’t get stung by bad parts.” “Don’t waddle. OEM parts keep you driving straight” is written alongside a car with duck legs instead of front tires. “Skip the aftermarket sting. Keep the performance and value of your car with OEM parts” is paired with a car full of bees.
Toyota Certified Collision released a new commercial featuring BodyShop Booster CEO Ryan Taylor and TV personality and car enthusiast Rutledge Wood. Comparing uncertified repairs to a barber shop doing “Risky Cuts,” Wood states in the advertisement that “Cutting corners is risky. Just like not all barbers are the same, when it comes to having your Toyota repaired after an accident, not all collision centres are the same.”
The rapid advancement of vehicle technologies and designs has resulted in many shops being out of date on proper training. QCG and Toyota recognize the value of OEM-certified repairs, and by spreading the word through advertisements, consumers will too.
