The general manager of Canadian collision at Pfaff Autoworks is highlighting the advantages of the BMW certified collision repair centre program.
“It would be great to see the other OEMs take note of what BMW has managed to achieve here,” Jeff Pabst told Collision Repair. “It’s elevated all the shops involved beyond what we’ve seen from other programs.”
The comments to Collision Repair came shortly before Pabst announced to staff that Pfaff Autoworks has been named BMW’s top-performing certified collision repair centre in Canada. The results were announced at an awards event in Palm Springs the previous week.
“This means a lot to us,” Pabst said. “It has really been a team effort. The staff have been brilliant — and the proof is in the pudding.”
The Markham-based facility finished first out of 69 shops evaluated under BMW’s CCRC program, which audits shops against a tightly controlled set of standards covering repair quality, tooling, training and customer outcomes.
Pabst added that well constructed certified repair programs -- like BMW's -- help collision facilities push back on insurance companies.
“Insurers are trying to push us backward. it’s great to have BMW Canada there with something for us to point to in black-and-white.”
General manager David Friars agreed with Pabst and pointed to the broader implications for the industry. “This is a validation of our choice to follow the rules and do things diligently” he said.
Several other Canadian facilities also placed in the national standings. No. 1 Collision Group’s Richmond location, led by Scott Walker, Murphy Tarver and Billy Christensen, finished second. European Autobody, led by Manuel Deluca, placed fourth, while Modern Autobody, led by Dean Wetzlaugk and Gurdeep Dhaliwal, finished fifth.
