BASF industry expert shares insights with distribution community

BASF manager of OEM and industry relations Jeff Wildman.

By CRM Staff

Toronto, Ontario — April 25, 2018 — BASF has announced that its manager of OEM and industry relations, Jeff Wildman, is set to host a webinar for the automotive community on May 23. The webinar is titled “The Increasing Influence of OEMs on the Collision Industry.”

Wildman said, “Among industry associations, OEM collaborations, networking with colleagues throughout the industry and research conducted by BASF, everyone is reaching the same conclusion. OEM repair procedures are critical to proper repairs because ‘simple repairs’ no longer exist.”

During the webinar Wildman will provide details on the changes to the collision industry and what the level of OEM influence is and how it will continue to impact collision centres, plus the impact of technology, what it means to get a safe repair and how suppliers and distributors can support collision centres to properly repair vehicles and provide a positive customer experience for vehicle owners.

Topics covered in the presentation will include:

  • Vehicles continue to get more complex due to technology and electronics.
  • There is no such thing as a ‘simple repair,’ due to Advanced Driver-Assistance Systems (ADAS).
  • OEMs are becoming more involved in response to customer demand for safer vehicles.
  • It is absolutely critical for collision centres to follow OEM repair procedures, have the proper training and to use the proper equipment.

Wildman has been in the collision repair industry for over 25 years. Currently, he is the BASF representative at industry and OEM meetings, and supports BASF’s industry-leading global position with OEMs in North America. He is also a member of the board of trustees for the Collision Industry Foundation (CIF).

For information on registering for the webinar, contact the Refinish Distributor Alliance (RDA) at rda-impact.com.


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