Gothenburg, Sweden -- There will be more than 500 million connected cars with embedded OEM telematics systems by 2029, according to a global automotive OEM telematics market report by Berg Insight.
The market report, released on July 21, 2025, defined car telematics systems as automatic systems incorporating some form of cellular communication. Examples of this include roadside assistance and stolen vehicle tracking. An estimated 79 percent of new cars sold worldwide in 2024 were equipped with an OEM-embedded telematics system, compared to only 75 percent in 2023.
New regulatory changes affecting most European countries have made telematics a standard feature in almost all new cars sold after 2024, with the attach rate expected to reach 100 percent in the region in 2025. In North America, approximately 93 percent of vehicles sold in 2024 had telematics systems attached, while, in China, about 84 percent did.
Shipments of embedded OEM telematics systems are growing at a compound annual growth rate of 4.9 percent, leading Berg Insight to estimate that shipments will reach 82.1 million units by 2029. The report notes that car manufacturers rely on services provided by connectivity management platform providers, mobile network operators, mobile virtual network operators and telematics service providers.
Leading connectivity providers in the automotive segment include AT&T and Verizon, while leading connectivity management platforms include Aeris and Cisco.
