The 2026 National Automobile Dealers Association Show returns to the Las Vegas Convention Center Feb. 4-6, drawing dealership owners, service leaders and suppliers from across the automotive industry. Beyond traditional dealership operations, the event serves as a key gathering point for collision repair centres and bodyshop suppliers looking to connect with the retail automotive sector.
Magic Johnson headlines the speaker roster, bringing decades of post-basketball business acumen to the stage. As chairman and CEO of Magic Johnson Enterprises, the former NBA star has built an empire spanning real estate, sports franchises and media ventures. His keynote examines the fundamentals of leadership, teamwork and organizational excellence — principles that translated his court success into boardroom victories.
Jon Dorenbos, who spent over a decade as the Philadelphia Eagles' long snapper, offers a unique dual perspective as both former NFL player and professional magician. His presentation draws on high-pressure moments from both careers to explore preparation, focus and performance under demanding circumstances.
Molly Fletcher rounds out the featured speakers with her transition from sports agent to business strategist. Having represented hundreds of professional athletes, coaches and broadcasters, Fletcher negotiated contracts and managed careers in intensely competitive environments. She now advises business leaders across industries, translating elite sports strategies into corporate leadership frameworks. Her keynote addresses decision-making under pressure and sustaining peak performance over extended periods.
The show floor features vendors specializing in parts, tools and technology for service departments and collision repair operations. Exhibitors will demonstrate solutions for estimating, workflow management, customer communication and shop efficiency throughout the three-day event.
The expo runs from 10 a.m. to 5 p.m. on Feb. 4, from 8:30 a.m. to 5 p.m. on Feb. 5 and from 8:30 a.m. to 12:30 p.m. on Feb. 6.
Registration through the NADA Show website includes access to all keynote sessions, educational programming and expo floor exhibits.
