Las Vegas, Nevada -- Collision Repair magazine's marketing coordinator and audience engagement director, William Simmons, will be on-site at the 2025 SEMA Show, taking place November 4–7 at the Las Vegas Convention Center. Simmons will cover product launches, demonstrations and events throughout the show.
"I am honoured to be selected as a judge," Simmons said. "The innovation and creativity in this industry never ceases to impress me, and I am thrilled to play a role in recognizing the products that are pushing the industry forward."
Canadian attendees will have a dedicated networking opportunity during AIA Canada’s annual Canada Night, scheduled for November 4 from 5:30 p.m. to 8:30 p.m., at HaSalon in The Venetian Resort. The trade-only event is open to companies operating in or serving the Canadian automotive aftermarket and provides a space to connect with peers, suppliers and industry leaders.
Several manufacturers will showcase new collision repair products at SEMA 2025. AkzoNobel will unveil Ballistic, a custom build by Miller & Son Collision, and demonstrate its Sikkens Autowave Optima waterborne basecoat and Carbeat digital workflow solution, along with Sikkens and Lesonal paint products. asTech, driven by Repairify, will highlight its asTech Generation 3 device and Connected Calibrations platform for ADAS-equipped vehicles. PPG will offer hands-on experiences with PPG STREAM paint films, the PPG LINQ Digital Ecosystem, SEM Products’ latest innovations, and the Mobile MoonWalk unit.
The SEMA Show will also feature live stage demonstrations, educational sessions and vehicle build competitions. Attendees will have opportunities to test new tools, observe demonstrations, and engage directly with exhibitors across multiple show floors.
Collision Repair magazine will provide ongoing coverage from the show floor, including product highlights, event updates and insights from attendees.
