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COLLABORATION IN MOTION

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Article Summary

The 82nd ARA Convention demonstrated that collaboration, advanced certification programs, and technology adoption—including AI and EV training—are essential for the automotive recycling industry's future success and long-term sustainability.

  • ARA announced a new certification program replacing the Gold Seal standard, featuring ISO 9000 principles and a digital dashboard to track performance metrics like returns and customer satisfaction.
  • AI technology can identify parts with up to 90 percent accuracy by analyzing auction photos, giving early adopters a competitive advantage in the recycling market.
  • U.S. associations are addressing declining engagement by collaborating on co-hosted events and resource sharing to attract new leaders and strengthen industry participation.
  • Canadian EV battery recovery and training programs drew significant interest, with ARC and OARA collaborating with ARA to develop North American certification standards.
  • Verified greenhouse-gas reduction data positions Canadian recyclers as global sustainability leaders, turning environmental performance into measurable business value.

THE 82ND ARA CONVENTION PROVED SHARED KNOWLEDGE, CERTIFICATION AND TECHNOLOGY ARE KEY TO THE INDUSTRY’S FUTURE

The 82nd Annual Automotive Recyclers Association Convention, held October 16-18 in Birmingham, Alabama brought together recyclers, collision repair leaders and innovators from across North America. While many U.S. associations acknowledged falling engagement and leadership turnover, the overall tone was one of adaptation and progress — with technology, certification and sustainability leading the charge.

ENGAGEMENT CHALLENGES, COLLABORATIVE SOLUTIONS

Across the U.S., many state associations are facing declining participation and difficulty attracting new leaders. Several are joining forces to co-host events and share resources. The message was clear: collaboration and modernization are essential for long-term survival — a lesson that resonates across both the recycling and collision sectors.

In Canada, we’ve placed growing emphasis on building stronger ties between recyclers, insurers and collision repairers to improve parts utilization, communication and consumer confidence.

Screenshot 2025 12 22 At 1 15 42 PmA NEW CERTIFICATION ERA

One of the most significant developments at the convention was ARA’s announcement of a forthcoming certification program that will replace the long-standing Gold Seal standard and operate as an enhanced layer above CAR Certification.

The new program, developed in partnership with URG, is built on ISO 9000 principles and integrates a digital dashboard to track key performance indicators such as returns, customer satisfaction and online reviews — moving certification from a static label to a dynamic measurement system.

During the convention, ARC and OARA met with ARA and URG leadership to discuss potential collaboration on the initiative. Our goal is to review the content, provide feedback and help shape a North American certification standard that supports recyclers on both sides of the border while strengthening confidence across the collision repair supply chain.

 

Screenshot 2025 12 22 At 1 17 39 PmEV TRAINING AND BATTERY SAFETY

Electric-vehicle handling, storage and safety were dominant themes. ARA is redeveloping its EV and high-voltage training through a U.S. Department of Energy grant, incorporating enhanced safety and dismantling protocols. Canadian initiatives through ARC and OARA’s national EV battery recovery and training programs drew considerable interest, with U.S. counterparts eager to learn from the established Canadian model.

Screenshot 2025 12 22 At 1 17 45 PmAI AND TECHNOLOGY TRANSFORMATION

Artificial intelligence is rapidly reshaping the recycling and collision landscape. Demonstrations in Birmingham showcased AI tools capable of analyzing auction photos to identify parts and assess condition with up to 90 percent accuracy. Automated phone and inventory systems are already improving efficiency and part identification — giving early adopters a major advantage.

Screenshot 2025 12 22 At 1 17 53 PmSUSTAINABILITY AND DATA LEADERSHIP

Quantifying carbon savings from reused parts is becoming a critical metric for insurers, policymakers and manufacturers. ARC’s verified greenhouse-gas reduction data continues to position Canadian recyclers as global leaders in environmental performance — turning sustainability into a measurable business value.

LOOKING FORWARD

Despite declining engagement among some U.S. associations, the industry’s advances in certification, EV safety and technology adoption remain encouraging. The convention reinforced a shared understanding.

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