By CRM Staff
Toronto, Ontario — April 10, 2018 — Interstate Batteries is introducing a new look for its products, coming late spring. The new product look provides a simpler, cohesive front and top labels that clearly communicate details of each product’s performance levels, part number and warranty information.
The brand’s core elements, including logo and widely green colour, will remain the same. In fact, the company says its two top-selling automotive batteries will now both feature an easily distinguishable green top. These changes will bring consistency to the brand, while also maximizing shelf impact, according to Interstate Batteries.
The batteries new labelling system will launch in phases, beginning with the automotive line and continue to cascade across additional product lines. In addition, there will be training tools provided to Interstate dealers that further explains the changes made.
To learn more and view the new product look, visit: interestatebatteries.com/reliability.
