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Eyes on the Road: Magna’s near rear-view mirror monitors for distracted driving

Aurora, Ontario — Magna International’s latest market-ready solution is integrated into an interior mirror and meets global regulations related to the detection of distracted driving. According to the company, the mirror utilizes proven camera-based technology to monitor the driver’s head, eye and body movement to detect distracted behaviour, drowsiness and fatigue.

If distracted behaviour is detected, the driver is alerted through customizable audible or visual notifications.

The technology also accounts for normal driving actions, such as looking in the side-view mirrors. Integrating the camera with the interior mirror provides the best-unobstructed view to the driver and offers the best vantage point for additional occupant monitoring features. The system is scalable to also include features such as child presence detection, seat belt detection and identifying specific passengers to enable user preference memory settings.

“Magna’s Driver Monitoring System offers automakers and consumers a future-focused solution that addresses a significant societal issue – distracted driving,” said John O’Hara, President of Magna Mirrors and Electronics.

The National Highway Traffic Safety Administration (NHTSA), marks each April as Distracted Driving Month and reminds us that distracted driving has become a leading cause of accidents and fatalities on U.S. roadways. NHTSA estimates that distracted driving killed 3,142 people in 2019, a 10 percent increase from 2018.

 

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