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Driving Demand: Tesla cuts Model Y prices in Canada; Quebec drivers could qualify for $12k rebate

Montreal, Quebec ⁠— Tesla’s recent decision to cut Model Y prices by $4,000 in Canada could influence car-buying decisions in Quebec, as certain trim levels of the Model Y now qualify for a combined $12,000 rebate for Quebec-based buyers. 

The Model Y rear-wheel drive (RWD), the base model of Tesla’s all-electric SUV, now starts at $53,990, qualifying for the federal rebate of $5,000. Combined with a Quebec Roulez vert program rebate of $7,000⁠; the threshold for which covers vehicles at $65,000.

As of Wednesday, Quebec has amended its eligible vehicle rebate list to include the 2024 Model Y Long Range AWD and 2024 Model Y RWD, if the vehicles are registered after Feb. 2, 2024. 

The Model Y is already the most popular EV, based on iZEV rebates in Canada. This new price reduction, combined with rebate qualification, could further drive demand in the province, especially considering how Quebec drivers prefer all-wheel drive vehicle variations and longer-range trim options.

According to the latest Plugged In: EV Collision Insights report from Q3 2023, Quebec already has the second-highest EV repairable claims frequency, with 4.11 percent of repairable claims being zero-emissions vehicles. In all of North America, Quebec has the third-highest frequency, behind British Columbia and California.

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