Data shows customers more satisfied when claimants recommend CR shops

Toronto, Ontario — June 21 2019 – New data has revealed that customers enjoy receiving assistance from claimants when picking a collision repairer.

 Michael Naoom from Safelite Claims spoke at a CIECA webinar earlier this week and reported that claimants that assist customers in finding a collision repairer receive a 78 point higher CSI score than claimants that don’t assist at all. 

“In fact, consumers who used an insurer’s recommended shop were “more satisfied” than consumers who used a facility they had in mind,” Naoom reported.

Although this data is extremely helpful for claimants, it’s not the first time a study like this has been conducted. 

Recently, Ford discovered that claimants were nearly three times more likely to choose a repair shop recommended by an insurance company than one that had a convenient location. 

Rob Johnston, who works in Ford’s global collision marketing sector said that OEM “found the results really interesting and somewhat eye-opening.” 

Naoom has also reported that not only did customer’s satisfaction with their insurance company increase, but also their satisfaction with their vehicles repairs. 

For more information on this data, visit

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