Canada’s two largest automakers have formed a new industry association for auto producers.
Honda Canada Inc. and Toyota Canada Inc., along with their Canadian manufacturing operations, are teaming up to launch the Pacific Manufacturing Association of Canada. The group will act as a collective voice for Honda, Toyota and otherJapanese parts suppliers with operations in Canada.
Honda and Toyota dominate Canadian auto production. In 2025, they built more than 75% of all vehicles assembled in the country and accounted for more than 60% of assembly plant jobs.
“The formation of PMAC is a positive and timely development as Canada’s automotive sector navigates a period of profound change and challenge,” said Dave Jamieson, chair of PMAC and CEO of Honda Canada (left). “As together we represent more than 75% of vehicles manufactured in Canada, we look forward to engaging constructively with federal and provincial governments on key policy discussions to represent the unique interests of Honda and Toyota, highlight our long standing contributions to Canada, and support pragmatic, evidence based policies that protect Canadian jobs, sustain investment, and strengthen Canada’s manufacturing competitiveness and integrated supply chains.”
Tim Hollander, president of Toyota Motor Manufacturing Canada (right) and a PMAC board member, said the companies see a shared role in supporting the sector’s future.
“Canada’s automotive manufacturing sector continues to play a vital role in the country’s economic strength and future growth,” Hollander said. “For more than four decades, the teams at Toyota and Honda, along with our suppliers, have invested in Canadian communities, created high-quality jobs, and built vehicles that compete globally. The creation of PMAC reflects the shared responsibility we have as manufacturers to help strengthen the industry’s future.”
Brendan Sweeney will serve as the association’s first president and CEO while continuing his work as an automotive industry researcher, including leading research centres at McMaster University and Western University.
“Through PMAC, we look forward to working collaboratively with governments and industry partners to sustain investment, strengthen supply chains, and support the long-term success of Canadian manufacturing,” Hollander added.
According to the press release, the group plans to take part in ongoing talks around Canada’s automotive strategy and the Canada-United States-Mexico Agreement, and will weigh in on issues including electric vehicles, emissions rules and supply chain policy.
The board includes Jamieson as chair, Toyota Canada president Cyril Dimitris as vice-chair, Honda of Canada Mfg. executive Bobbi Curran and Hollander.
