People on the Move

Kristine Moshonas, Associate Vice-President of Marketing and Communications

Kristine Moshonas has joined Fix Network as associate vice-president of marketing and communications for the Canadian market. In her new role, Moshonas will be responsible for leading national marketing and communications efforts, with a focus on strengthening brand presence, building customer loyalty and aligning marketing strategy with the organization’s long-term vision for innovation and sustained excellence. Moshonas brings more than 15 years of experience developing and executing integrated marketing and communications strategies across a range of sectors, including automotive, retail, consumer goods and entertainment. Her background includes overseeing cross-functional initiatives designed to support brand growth, audience engagement and cohesive messaging across multiple platforms. At Fix Network, her mandate includes guiding strategic planning, supporting brand consistency and helping position the organization for continued relevance in an evolving Canadian collision repair landscape. The role also encompasses collaboration across departments to ensure marketing and communications efforts support broader organizational priorities.

collisionrepairmag.com/15770700

Scott Ashby, Senior Vice-President of Operations

Auto Shield has promoted industry veteran Scott Ashby to senior vice-president of operations as the Oakville-based claims administration services provider expands its footprint across Canada and into emerging U.S. markets. Ashby brings more than 30 years of experience across OEM, warranty and dealer-services environments, with a career spanning both technical and executive leadership roles. He began his career as a Class A licensed technician before moving into senior positions with Hyundai Capital Canada, Toyota Financial Services, Sym-Tech Dealer Services, Safe-Guard Products Canada, Nissan and Ford of Canada. He holds an MBA from Wilfrid Laurier University and a BBA in automotive marketing from Northwood University, combining hands-on technical expertise with formal business training. In his new role, Ashby will serve as the strategic leader responsible for overseeing operations, optimizing claims performance and guiding customer-concierge support. The position emphasizes delivering white-glove service experiences while strengthening organizational performance as the company scales its offerings. Ashby will also lead initiatives focused on leveraging automation and artificial intelligence to enhance customer touch points, improve operational efficiency and support innovation across the claims process. The appointment reflects Auto Shield’s focus on operational leadership as it continues to expand in North America.

collisionrepairmag.com/15772090

Phillipe-André Bisson, Channel Marketing Lead, Paint and Collision Department

Uni-Select has appointed Philippe-André Bisson as channel marketing lead for its paint and collision department. In the role, Bisson will work closely with Sylvain Seguin, former executive vice-president at Fix Network World and now vice-president of Uni-Select’s PBE division. “I’m excited about the opportunity. When Sylvain Seguin left Fix Network, I was hoping I would work with him again one day – and in this new role I will be working very closely with him to bring visibility to the Uni-Select brand,” Bisson said. Bisson noted the scope of the new position made the decision clear. “The opportunity to build something new from the ground up is amazing.” He added that the role offers the professional challenge he had been seeking. “The opportunities that Uni-Select is offering, and helping Sylvain build out his team were amazing.” Remaining in Quebec was also a key consideration. “It was important for me to stay in Quebec, while being challenged with a new position. I wanted an opportunity to bring out my creative side and try something new. Uni-Select saw my experience and has given me a blank page to leave my mark on.” Bisson also pointed to shared values as a deciding factor. “The thing that attracted me the most was all of the potential. I value human beings and the way we interact with each other, and the team I am joining matches my values and workstyle.”

collisionrepairmag.com/15773581