Las Vegas, Nevada — Celette’s WebTools structural repair software has won the collision repair and refinish category at the 2026 SEMA Show New Product Awards, with calibration equipment and technician training technology also receiving top honours.
More than 1,300 products competed across 15 categories at the show, which runs Nov. 3 to 6 at the Las Vegas Convention Center. Judges selected one winner and two runners-up in each category.
Celette, a France-based collision repair equipment manufacturer, supplies measuring systems, repair benches and fixtures. Its WebTools platform brings structural vehicle data, measuring software, fixture setup guidance and repair documentation into a single online system.
The platform supports Celette equipment including its Naja 3D and Eagle measuring systems and Cameleon universal fixtures, along with selected third-party repair benches.
Bossauto Innova’s Ionizer Pro and Innovative Tools & Technologies’ Innovative Truck Cab Protectors were runners-up in the collision repair and refinish category.
Calibration equipment took the top spot in the tools and equipment category. ADAS Depot’s entry, the CarCal QuickCal 5.0 Full System and Targets, is a portable system for calibrating advanced driver assistance systems.
The package combines a calibration stand, bumper jigs, laser alignment equipment, targets and a carrying case for use by glass businesses, bodyshops, dealerships and mobile calibration technicians.
ESCO’s Hazlok magnetic safety barrier system and Klein Tools’ Knect ratcheting 17-in-1 interchangeable low-profile socket wrench set were runners-up.
In the emerging technology category, NAPA’s XcceleratoR XR Training Goggles took first place. The goggles form part of a technician development platform combining skills assessment, simulated repair work and access to repair information.
The platform’s full curriculum includes 53 lessons and more than 148 hours of immersive learning, with instruction available in English and Spanish. Technicians can watch procedures from a master technician’s perspective before practising in a simulated shop.
OEC’s EstimateIQ + BOT and Formosa EV’s AF300-TKX Manual Drive Unit were runners-up in that category.
“The SEMA Show New Product Awards celebrate the ingenuity driving the automotive aftermarket forward,” said Mike Spagnola, president and chief executive officer of the Specialty Equipment Market Association, in a press release. “This year’s honorees demonstrate how our industry continues to anticipate customer needs and turn bold ideas into market-ready products.”
Entries were judged on innovation, manufacturing quality, consumer appeal, marketability and technical achievement.
The winning products are on display through Nov. 6 in the New Products Showcase in Lower South Hall, booth 41271.
