Leesburg, Virginia — February 4, 2014 — With a diverse range of roles and options available to women in the Collision Repair Industry, the timing is perfect for the Womenâ€™s Industry Network (WIN) and the Collision Repair Education Foundation (CREF) to join forces in an effort to spread this important message. By working together, these two organizations hope to motivate talented young females to join the industry and develop their career paths.
The result of this collaboration has been a unique poster campaign designed to inspire and attract young female collision repair students. The poster, “Thereâ€™s A Place For You,” has been distributed to over 1,150 technical schools and colleges that the Education Foundation supports.
â€œAs young women continue their education and enter the workforce, itâ€™s important that they understand the breadth of potential that a career path in the collision repair industry holds,â€ says Ruth Weniger, CEO of Airbag Solutions and Chair of WINâ€™s Communications Committee. â€œWe hope that this message encourages females to learn more about the Collision Repair industry and they become inspired by the support and opportunities that are available to them.â€
The poster depicts, in photographs, the diversity of roles the Collision Repair industry has to offer young women as they continue their education and enter the workforce. Photos appearing in the poster reflect positions such as paint technician, insurance estimator, body technician, research & development, marketing, chemical technician, glass repair technician and industry retail. Photo selections were based on photo quality, clarity and how well each photo depicted a particular role.
“The Collision Repair Education Foundation is proud to partner with WIN to promote females in the industry,” says Collision Repair Education Foundation Director of Grant Programs Melissa Marscin. “The poster that WIN recently created featuring females in the industry should inspire young female collision students to set high goals for achievement in the industry.”
For more information on WIN, please visit womensindustrynetwork.com.