Milton, Ontario — Somer Mullins has joined Fix Network Canada as the director of Marketing and Communications for Canada. Somer’s job entails working closely with the Fix Network leadership team to identify strategic marketing opportunities that promote the value of being part of a network as well as drive awareness and engagement for the Fix Auto, Novus Glass, Speedy Auto Service and ProColor Collision brands.
“Somer’s extensive experience in franchise-based businesses as well as her understanding of the automotive landscape in North America is a tremendous asset for franchisees in our collision, glass and mechanical businesses,” said Steve Leal, president & CEO of Fix Network. “We’re pleased to welcome Somer to the Fix family.”
Somer brings more than 15 years of solid agency and corporate marketing experience to the position. She started her career in the Customer Service Division at Ford, located in Detroit, Michigan and helped to mobilize efforts for the Extended Service Plans, Motorcraft Accessories and Quick Lane Business.
“I’m excited to be part of the Fix Network’s journey to build a lasting brand legacy in the Canadian and global automotive aftermarket industry,” commented Mullins. “There’s a huge opportunity to grow and strengthen our brands in the Canadian market and demonstrate the power of a network for our franchisees.”