Valspar rolls out a new look for Prospray

The Prospray line is sporting a new look, part of a rebranding effort that encompasses marketing materials, social media and other channels.

Minneapolis, Minnesota — December 16, 2015 — Prospray has introduced a new look to the labeling of all of its products. The Prospray line is produced by Valspar Automotive.

According to a statement from the company, the redesigned packaging “honours Prospray’s roots, communicates the brand of the future, and features the new Prospray logo, category colour coding, instruction panels, GHS (the global standard for chemical identification) compliance information as well as Prospray’s signature Colour Intelligence icon, a visual graphic that aids in tinting mixed colours.”

The design itself was done after significant consultations with the people who use Prospray products every day. 

“When our customers look at the new packaging, they will feel a sense of pride and ownership because they significantly influenced the design,” says Director of Marketing, Laura Yerkey. “We collaborated extensively with sales representatives, distribution, and body shop customers regarding the packaging because we know how passionate they are about the products they use. Much of the label content, colour-coding and the Colour Intelligence icon concept came from suggestions they made.”

The package redesign is part of a holistic rebranding effort that encompasses all Prospray marketing materials including YouTube, Facebook, websites, literature, trade shows, and sales communications collateral.  

For more information, please visit valsparauto.com

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