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Valspar announces celebrity appearances, custom cars for SEMA 2016

Richard Rawlings of 'Gas Monkey Garage,' one of the celebrities slated to appear at Valspar's booth during the 2016 SEMA Show.

Minneapolis, Minnesota — October 11, 2016 — Valspar is bringing star power and sweet custom rides to its booth at SEMA this year. The company will host the stars of “Counting Cars” and “Gas Monkey Garage” on November 3.

Featured vehicles in the company’s booth (no. 10851, North Hall) and outside of the centre showcase the company’s coatings, from an original True Blue Pearl on a 1967 Mustang Fastback from the Matrix Automotive Finishes line to a  new toner from its OEM-approved brand, DeBeer Refinish, on a custom build yet to be announced.

The 2016 SEMA Show takes place November 1 to 4 at the Las Vegas Convention Centre.

Richard Rawlings of Gas Monkey Garage will meet with fans from 10 to 11:30 a.m. on November 3. From 2 to 4 p.m., the paint crew that works for Danny “the Count” Koker in his Counts Kustoms refinishing shop will be available, including Lonny Speer, Ryan Evans and “Horny” Mike Henry.
Rawlings and the Count’s crew will autograph limited-edition posters, sign cards and take pictures with fans.

“When planning our SEMA experience, we have one thing in mind—the customer,” says Laura Yerkey, Director of Marketing, Valspar Automotive. “We have an amazing lineup of reality TV stars that use our products both on-air and in their everyday businesses, as well as feature vehicles by some well-known painters that showcase our automotive refinishing and custom brands.”

Vehicles on display include a 1950 Studebaker Dragster in Matrix Automotive Finishes by Tony Lanesky of Anton’s Hot Rod Shop of Cleveland, Ohio, a 1978 Pontiac Trans Am in Prospray Finishes by John Wargo of The Custom Shop in Flanagan, Illinois and a custom trike in Matrix colors from Las Vegas’ famous Counts Kustoms.

The fourth and final vehicle will be announced Tuesday, November 1, the first day of the 2016 SEMA Show.

“We’re keeping this vehicle under wraps until then,” says Yerkey. “The news will truly impact the refinish market on a global level and solve a major industry problem.”

Three additional vehicles will represent Valspar Automotive and its brands in various locations on the grounds outside of the Las Vegas Convention Center: a 1958 Plymouth Belvedere in Prospray Finishes by John Wargo of The Custom Shop in Flanagan, Illinois; a 1967 Ford Mustang in Matrix Automotive Finishes by Brandon Knowles of Brand-X-Customs in Everett, Washington; and a 1947 Ford Pickup in Valspar Refinish by Bo Vescio of Vescio Customizing & Restoration in Minneapolis, Minnesota.

For more information, please visit valsparauto.com

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