Toyota Takeover: Toyota and Lexus win more 2021 Vincentric Best Value in Canada Awards than any other automaker

Toronto, Ontario — Toyota Canada earned fifteen 2021 Vincentric Best Value in Canada Awards, more than any other auto manufacturer for the seventh consecutive year.

Vehicles recognized with Vincentric Best Value in Canada Awards are compared against competitors in the same segments and are awarded for having lower than expected ownership costs.

On Thursday, Toyota received the Best Value in Canada brand award in the Passenger Car and SUV, Crossover and Van categories, as well as six model level awards in the Large Sedan, Hybrid, Large SUV/Crossover, Hybrid SUV/Crossover, Minivan and Small/Mid-Size Pickup segments.

Lexus received the Best Value in Canada – Luxury SUV and Crossover award, as well as six model level awards in the “Luxury Mid-Size Sedan”, “Luxury Large Sedan”, “Luxury Hybrid”, “Luxury Compact SUV/Crossover”, “Luxury Mid-Size SUV/Crossover” and “Luxury Hybrid SUV/Crossover” segments.

“We’re proud that our Toyota and Lexus vehicles have received the most Vincentric Best Value in Canada Awards™ for the seventh consecutive year,” said Cyril Dimitris, vice president, Sales and Marketing at Toyota Canada Inc. “These awards illustrate our commitment to delivering vehicles with excellent value to our customers and guests, year after year.”

Using a statistical model addressing different scenarios, Vincentric identified the winners by measuring which vehicles had lower than expected costs given their market segment and price. Each vehicle was evaluated in all 10 provinces plus the Northwest Territories using a range of annual kilometre intervals and insurance profiles.

As part of the awards process, Vincentric also identified the following seven models as having the lowest total cost of ownership in their class, including the 2021 Toyota Avalon, 2021 Toyota Corolla Hybrid, 2021 Toyota GR Supra, 2021 Lexus ES, 2021 Lexus ES Hybrid, 2021 Lexus UX and 2021 Lexus UX Hybrid. 


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