AkzoNobel is launching a new refinish product line at the 2026 SEMA Show designed to help restorers and enthusiasts match factory-original colors on classic and vintage vehicles using modern paint technology, along with announcing a strategic partner arrangement.
- Launch Date: AkzoNobel will unveil the new refinish line on Wednesday, November 4, 2026, at the SEMA Show in Las Vegas
- Target Market: The product line is designed for restorers, builders, and enthusiasts seeking OEM color matching for classic and vintage vehicles
- Key Features: Modern paint technology enables accurate factory-original color reproduction with Sikkens Modern Classikk colors and custom options
- Booth Locations: Main display at booth 35144 in the Collision Repair & Refinish Hall, plus outdoor showcase at Silver Lot No. 80041 featuring custom vehicles by Kindig-It Design
- Educational Support: AkzoNobel will sponsor Repairer Driven Education sessions offering practical tools for collision repair shops to improve operational efficiency
AkzoNobel will launch a new refinish product line targeting original equipment manufacturer (OEM) colour matching for classic and vintage vehicles at the 2026 Specialty Equipment Market Association (SEMA) Show, Nov. 3-6 in Las Vegas, Nevada.
“Our team has been laser focused and embedded with customers to understand their needs on the product and services side. We’re bringing new updates to both at SEMA to help drive restoration, collision and shop performance,” said Maximilien Schréder, commercial director for AkzoNobel’s North American Automotive & Specialty Coatings business.
The new product line, scheduled to be unveiled Wednesday, Nov. 4, is intended to help restorers, builders and enthusiasts match factory-original colours using modern paint technology. AkzoNobel will also announce a partner arrangement connected to the launch.
The company will showcase its collision repair products and services at booth No. 35144 in the Collision Repair & Refinish Hall, with additional displays in the Silver Lot at No. 80041.
The booth will feature Carbeat, AkzoNobel’s digital body shop workflow control solution, alongside services available through Acoat Selected, its business development program for Sikkens customers. Demonstrations will highlight how the system supports communication and production efficiency in collision centres.
AkzoNobel will also feature Sikkens Autowave Optima and AutoClear 2.0 as part of its focus on shop throughput and operational efficiency.
At the outdoor display, the company will showcase three custom vehicles developed with Dave Kindig of Kindig-It Design: a 1969 Dodge Super Bee dubbed “Killer Bee” and two custom versions of the Kindig-It Design CF1. All three vehicles feature Modern Classikk colours powered by Sikkens, including new custom colours being added to the portfolio for SEMA 2026. The vehicles will be unveiled Tuesday, Nov. 3, as the show opens.
Other vehicles featuring AkzoNobel coatings will appear across the show floor, including a 1968 Pontiac Bonneville in the Dynamat booth, a 1957 Corvette SS Concept in the Borla booth and a 1977 Ford F-150 featuring Sikkens Technology in the BendPak display.
AkzoNobel will also sponsor Repairer Driven Education (RDE) classroom sessions, the IDEAS Collide Showcase and the OEM Collision Repair Technology Summit.
On Wednesday, Nov. 4, Tim Ronak, senior services consultant at AkzoNobel, will join Sean Preston, managing attorney at Coverall Law, to present “The 3 Daily Mistakes Repair Shops Make That Empower Insurers.” The RDE session, scheduled for 9:30 to 11 a.m., will examine how shop practices can affect payment outcomes, documentation and negotiating positions during claims handling.
Organized around protection, payment and process, the presentation will outline 30 actions repairers can take to strengthen their operational practices and reduce friction during claims handling.
“Repairers are being asked to do more with less leverage, and improving that position starts with what happens inside the shop every day,” said Nada Jokic, business service manager at AkzoNobel.
“The programs SCRS delivers through RDE give repairers practical, actionable tools they can put to work right away. We’re proud to stand alongside SCRS in supporting education that helps businesses operate with more confidence and clarity.”
