Toronto, Ontario — Toyota’s B.C. Dealers Association played a big part in helping their neighbours get back on their feet following November’s severe rainfall, contributing to a combined donation of $151,750 to Canadian Red Cross and its British Columbia Floods and Extreme Weather Appeal.
The donation was put towards food and lodging for those affected by the flooding and emotional support for families who have had to flee their homes.
One B.C. dealership in particular stood out as having made quite the difference for their community during this difficult time.
According to Toyota’s press release, Penticton Toyota stepped up to further support their community by purchasing $1,500 worth of diesel fuel for Westhill Aggregates, an organization that was instrumental in coordinating flood cleanup efforts in Princeton, B.C. The dealership also participated as a receiving centre to collect shovels, heaters and lamps that assisted with clean-up efforts in the community.
“The thoughts of the Toyota family are with the residents of B.C.—including our customers, dealers, employees and communities—as they come together to overcome this disaster,” said Larry Hutchinson, President and CEO of Toyota Canada.
“We feel it’s important to support the ongoing efforts of organizations like Canadian Red Cross as they work to provide shelter, essential resources and other support for the people who’ve been affected by the recent floods.”
Of the $151,750 donated to Canadian Red Cross, $115,000 was contributed by Toyota Motor Manufacturing Canada, Toyota Financial Services, and Canadian Auto Parts Toyota Inc., as well as Toyota Canada Inc. The remaining 36,750 was donated by the B.C. Toyota Dealers Association.