Beat That: Polestar and Hot Wheels launch 2024 design contest; create your own Hot Wheels design
Toronto, Ontario — Polestar has teamed up with Hot Wheels for its 2024 design contest in which the winning design will be turned into a die-cast model to join the toymaker’s catalogue. As with previous iterations of the design contest, this year’s design challenge is encouraging participants to look to the future. Polestar wants entrants […]
Barbie’s Glam Ride: Pink Corvette steals the spotlight at 2024 Canadian International Auto Show
Toronto, Ontario – The iconic baby pink 1957 Chevy Corvette, featured in the 2023 blockbuster movie Barbie starring Margot Robbie, will be a part of the Canadian International Auto Show next month alongside four life-sized replicas of Hot Wheels toy cars. “We are excited to welcome Mattel back to the show with Barbie and Hot […]
Memories in Miniature: International variants featured in Hot Wheels Ultra Hots second run
Toronto, Ontario — The makers of Hot Wheels are sending out something special for all the 80s babies out there this holiday season, as Mattel has re-introduced the popular “Ultra Hots” lineup of diecast toy cars, this time featuring some miniaturized international rarities. This flashy line of mini sports cars ran from 1984 to 1986 […]
Through a Child’s Eyes: Hot Wheels Legends Tour brings childhood glee to Windsor Ontario
Windsor, Ontario — A child’s excitement. An adult’s passion. These things are not mutually exclusive, as proven by the Hot Wheels Legends Tour soon to be making a stop in Windsor, Ont. This Saturday’s stop in Windsor is being billed as “the world’s largest travelling car show,” as the Hot Wheels Legends Tour seeks to […]
Canadian International AutoShow celebrates Hot Wheels
By CRM Staff Toronto, Ontario — January 23, 2018 — While most children today will only have raced cars on video games, toy cars – particularly Hot Wheels – were the hook, line and sinker for many-a-career in the automotive sector. To celebrate the brand’s fiftieth anniversary, visitors to the Canadian International AutoShow in Toronto […]
