Canadian International AutoShow celebrates Hot Wheels

Indy 500 driver Scott Hargrove races for Castrol, sponsors of the Hot Wheels anniversary celebration at next months Canadian International Auto Show.

By CRM Staff

Toronto, Ontario — January 23, 2018 — While most children today will only have raced cars on video games, toy cars – particularly Hot Wheels – were the hook, line and sinker for many-a-career in the automotive sector. 

To celebrate the brand’s fiftieth anniversary, visitors to the Canadian International AutoShow in Toronto will be able to celebrate the popular, and gravity-defying toy line and the longest Hot Wheel track ever built.

To be housed at the Castrol Alley area of the Metro Toronto Convention Centre, which runs between February 16 and February 26, the attraction is expected to draw several hundred thousand young and young-at-heart people.

The most popular part of past shows, Castrol has sponsored Castrol Alley for the last 23 years. Last year, it was visited by more than 340,000 attendees.

“Castrol is excited to present the total automotive journey in Castrol Alley, showcasing power, performance and entertainment,” says sponsorship manager Natalee Davis, adding that this year’s exhibit will also feature an “ultra-sophisticated and historic Art and the Automobile display of classic cars.”

With more than six square kilometres of exhibits and displays, at the Metro Toronto Convention Centre, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer convention.

For more information, please visit autoshow.ca.


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