Ad Ons: Ford patents system to display in-vehicle advertisements
Toronto, Ontario — Ford has filed a patent for an in-vehicle advertisement system that could be used to bring targeted ads to drivers based on driving information and user preferences. Originally filed on February 23, 2023 and published on August 29, 2024 with the United States Patent and Trademark Office (USPTO), the patent specifically describes […]
A Future Vision: Ford files vehicle patent for system that uses a driver’s gaze to steer headlamps
Toronto, Ontario — Ford Motor Company has filed a patent application for a vehicle system that would use adaptively steered vehicle headlamps that rely on driver gaze and head direction. The patent was filed on January 5th 2023 with the United States Patent and Trademark Office (USPTO) and published on July 11, 2024. The patent […]
A Veined Visual: Ford patents puddle lamp design capable of identifying a driver’s vein pattern for vehicle access
Toronto, Ontario — Ford Motor Company has filed a patent application for an identification system in mounted puddle lamps capable of reading a driver’s vein pattern for vehicle access. The patent application, originally filed in 2022 and then published on April 18th, describes how a puddle lamp mounted to the side mirrors of the vehicle […]
Collision Decisions: Ford files a patent for vehicles that could help automate responses to collisions
Toronto, Ontario — Ford Motor Company has filed a patent for a system designed to provide assistance when a vehicle is disabled, and to help automate responses to a collision. The new patent, originally filed with the United States Patent and Trademark office (USPTO), describes a system designed to provide assistance when a vehicle is […]
An Inflatable Invention: Ford patents a bumper-mounted inflatable device
Toronto, Ontario — Ford Motor Co. has recently filed a patent for a bumper-mounted inflatable device aimed at protecting civilians from potential vehicle collisions. According to the patent, the bumper-mounted inflatable device is intended to prevent pedestrian collision fatalities by adding two inflatable devices into the front bumper, one that would deploy upward and another […]
Ford Files For Folding: Ford files patents for swivel seating, retracting steering wheel, in-cab workstation and bed seating
Toronto, Ontario – Several recent Ford patents reveal the automaker’s reimagining for pickup truck interiors with designs to create more space for work and recreation inside vehicles. Ford has filed no less than nine patents with the United States Patent and Trademark Office (USPTO) covering a range of features, including swiveling seats, a retractable steering […]
Floor It: Ford files patent for floor airbag
Toronto, Ontario – Recently, Ford has filed a patent with the United States Patent and Trademark Office for a floor-mounted airbag intended to protect passengers from unstable- nonstationary cargo during a collision through a protective cushion. Specifically, the patent offers a reimagined floor c-shaped airbag system hidden underneath the cargo area near the back rear […]
Brake Brainstorm: Ford announces patent for brake light detection system
Toronto, Ontario – While federal regulations in the United States require that new cars be sold with clearly visible built in brake lights, Ford has recently filed a patent to take this idea to another level. On Sept. 14, it was announced that Ford has filed a patent application with the United States Patent and […]
Heavy-duty Data: Ford patents external payload information display for truck lines
Toronto, Ontario — Those with an inclination for hauling heavy loads ought to take notice of a new patent filed by Ford, which may see future blue oval trucks equipped with external payload displays. Building off of the “Onboard Scales” feature which debuted on the 2021 F-150 pickup, this new design from Ford describes a […]
Marketing Materials: Ford patents windshield with advanced imaging technology, looking toward glass advertising
Toronto, Ontario — What’s that you say? You want even more of your personal space invaded by advertising? Well, that’s great news because Ford has received patent approval for a windshield design that would do just that. This proposed glass display system uses light projected through a combination of glass and a “darkened material applied […]