by Dennis Kelly Come on in, come on in, we’re just about to start. Come on in. If you’ve been paying attention, and at a dozen + message into this series I’m sure you have, you’ll note at the end of Media Spike #11 we asked … • Why should you use radio with newspaper […]
by Dennis Kelly Greetings and let me ask you: How much is too much? When do you know if you’re spreading yourself too thin? Powerful questions. All the more reason that you need to keep testing.
by Dennis Kelly Oh good, you’re here. Nice to have you again. It started out as an ordinary, unassuming day, but fates intervened and suddenly I was hurtled into a frenetic pace of action. The best laid plans went out the window in a heartbeat. Files scoured. Records unearthed. Favours called in. Phone lines on […]
by Dennis Kelly Hello and thanks for coming. Has this ever happened to you? It occurred to me very recently and I wondered if I was the only one to experience this. Someone said a new phrase. It hit me like a thunderclap. When I’m not writing to you, I’m often attending meetings at a […]
by Dennis Kelly Welcome Back. Hope you’re having a great day today. Are you one in a million? Perhaps one in 100,000? Maybe sneaking in there at one in 3,000? The hardest part of making yourself memorable is finding a way to STAND OUT. In a sea of daily messages, it has been estimated we […]
by Dennis Kelly Thank you Collision Repair readers. Sometimes things go off the rails. Despite all your efforts, diligence, vigilance and savvy, the unexpected happens. You’ve had days like that? Me too. Yesterday in fact. To my horror, I learned of the Dreaded ERROR 404. Something went bump in the night, and a valuable link […]
by Dennis Kelly Hope it’s a great day. Thanks for coming along. Believe me, I didn’t forget you. We’ve only known each other a little while now, but I wouldn’t forget you. In a recent message, we advised there is a century old benchmark for advertising. More than 100 years later, this definition is masterful […]
by Dennis Kelly Greetings once again. So glad you could join us for a few minutes. You might remember yesterday, we were having a great discussion with Peter. He was asking what it meant to purchase a radio sponsorship. What it means, Peter, is you are making a purchase to be specifically aligned to a […]
by Dennis Kelly Thanks for taking the time to join me. Not too long ago I heard a familiar statement from one client who said they’d like to start advertising again. I replied with customary – WONDERFUL!! enthusiasm and began asking a few questions. Well that’s exciting Peter, have you thought about which media you’d […]
by Dennis Kelly Welcome along. Is your advertising working as hard as you are? Genuinely? Is it? Is it stimulating awareness? Provoking trial by purchase? Inciting repeat purchases by more and more customers? If it is, break out the champagne and celebrate. That’s fabulous. If it’s not doing any of those things- then STOP.