Taking Stock: Balancing business and empathy post-collision

Toronto, Ontario — There’s never a shortage of talk in our industry, from new product launches to repair procedure updates and rants about labour rates, but for just one moment, join us in taking a step back to talk about what is truly the most important feature of a collision repair facility—the customer. Regardless of […]

Customer Magnet: Solera launches Digital Marketing Services for reclaiming lost customers

Toronto, Ontario — Industry-leader in bodyshop management solutions, Solera, has launched a brand-new platform aimed at marketing to lost and dormant aftermarket buyers called Digital Marketing Services, now available on Solera’s website. This new management solution from Solera provides access to a comprehensive set of new channels, unleashing the possibility of business revenue growth through […]

eMarketing Sherpas to host webinar on capturing customer reviews

Review sites like Yelp! and Google Reviews are one of the first places a consumer turns too when researching a product or service, according to Frank Terlep of eMarketing Sherpas.

By Mike Davey Poway, California — February 23, 2016 — Automotive consultancy eMarketing Sherpas has announced it will host two webinars this week on how collision repair facilities can earn more customer reviews. According to Frank Terlep, founder of eMarketing Sherpas, this is a critical area when it comes to digital marketing, and it’s one […]