Close but not Quite: YouTuber attempts to colour-match rare Ford Mystichrome colourshifting paint valued at $26,000 a gallon
Toronto, Ontario — A YouTuber has published a video showcasing his attempts to colour-match the coveted and incredibly exclusive Mystic coating from Ford, and the results aren’t too far off from the original. Going by the pseudonym of “Fonzie”, the owner of DipYourCar mixed a dry pigment in xylene to create his proprietary blend by Tommy […]
Reading Rainbows: Expect more colour variety in North America, says BASF 2022 coatings report
Münster, Germany — White and black remain king across the world, but the rainbow of automotive colour broadens, according to BASF’s 2022 Color Report for Automotive OEM Coatings. According to Wednesday’s report, achromatic colours continue their dominance, largely due to their prevalence on non-commercial vehicles produced in 2022–in other words, fleet vehicles. White remains the […]
Shades of Grey: Is the world losing its colour? Viral internet post says yes
London, United Kingdom — A viral post on social sharing site Tumblr puts it in black and white: the world is losing its colour. Using the United Kingdom-based Science Museum Group’s dataset of 7,083 objects from 21 categories spanning over 200 years of history as a source, Tumblr user Macleod Sawyer argues that cars, restaurant […]
Earl’s Reign: Jeep adds two new paint colours for 2023 Wrangler
Toronto, Ontario — A pair of new hues are joining the 2023 Jeep Wrangler’s colour palette this year: Reign, a royal purple tone, and Earl, which Jeep describes as grey with “hints of aquamarine.” The OEM has only released a single photo of these colours, though Reign will be available for only a limited time […]
High Velocity: Jeep unveils new paint colour for 2022 Wrangler
Toledo, Ohio — The folks at Jeep have proudly proclaimed their love for yellow with a new paint colour for the 2022 Wrangler model year, called “High Velocity” yellow. The shade toes the line between neon yellow and lime green and also features an almost metallic-like finish. The automaker unveiled the new paint hue alongside […]
Axalta’s Eye: White continues to top Global Automotive Color Popularity, but gray makes gains
Glen Mills, Pennsylvania — If you bought a grey vehicle in the last year thinking you’d stand out from the typical black or white-coated car, we’ve got some bad news for you. Axalta released its 69th annual Global Automotive Color Popularity Report, revealing the majority of cars on today’s roads are white (35 percent), black […]
Colour is Key: Axalta survey reveals colour was key factor in 88 percent of vehicle purchases
Philadelphia, Pennsylvania — A recent survey conducted by Axalta shows that colour plays a huge role when consumers look to purchase a vehicle. More than 4,000 participants aged 25 to 60 in four of the largest vehicle-producing countries – China, Germany, Mexico and the US said that colour was a key factor in 88% of […]
Axalta’s 65th Annual Global Automotive 2017 colour popularity report unveils white as number one colour choice worldwide
By Erin McLaughlin Clinton Township, Michigan — January 4, 2017 — Start stocking up with grey, white and black refinishing paints. Axalta Coating Systems recently released the findings of its 65th annual Global Automotive Color Popularity Report, and has declared that neutrals dominated consumer driver preferences last year. “Axalta’s annual colour initiatives, which include this […]
Axalta releases 2016 automotive trends colour forecast
Toronto, Ontario — April 10, 2016 — Axalta Coating Systems has released Destination Color 2016, a new portfolio of colour choices. Axalta’s colour trends presented in Destination Color 2016 are grouped into four colour destinations that reflect megatrends: Newtopia, Pop_up Zone, Inner State and Cyber Scene that reflect an array of colors for consumers with different […]
Axalta report: White continues to grow in popularity
By Jeff Sanford Toronto, Ontario — November 19, 2015 — Axalta has released its latest Global Automotive Colour Popularity Report has been released. You might want to ask your jobber to stock up on white, which continues to increase in popularity. White overtook silver in 2011 as the world’s most popular car colour. For whatever reason […]
