High Velocity: Jeep unveils new paint colour for 2022 Wrangler

Toledo, Ohio — The folks at Jeep have proudly proclaimed their love for yellow with a new paint colour for the 2022 Wrangler model year, called “High Velocity” yellow. The shade toes the line between neon yellow and lime green and also features an almost metallic-like finish. The automaker unveiled the new paint hue alongside […]

Axalta’s 65th Annual Global Automotive 2017 colour popularity report unveils white as number one colour choice worldwide

Nancy Lockhart Axalta Global Colour Marketing Manager. Axalta’s 65th Annual Global Automotive 2017 research finds that this year, black is in second place at 16 percent, with grey and silver tied for third place at 11 percent.

By Erin McLaughlin Clinton Township, Michigan — January 4, 2017 — Start stocking up with grey, white and black refinishing paints. Axalta Coating Systems recently released the findings of its 65th annual Global Automotive Color Popularity Report, and has declared that neutrals dominated consumer driver preferences last year. “Axalta’s annual colour initiatives, which include this […]

Axalta releases 2016 automotive trends colour forecast

Axalta's Destination Color 2016 groups colours into four trend areas: Newtopia, Pop_up Zone, Inner State and Cyber Scene.

Toronto, Ontario — April 10, 2016 — Axalta Coating Systems has released Destination Color 2016, a new portfolio of colour choices. Axalta’s colour trends presented in Destination Color 2016 are grouped into four colour destinations that reflect megatrends: Newtopia, Pop_up Zone, Inner State and Cyber Scene that reflect an array of colors for consumers with different […]

Axalta report: White continues to grow in popularity

White is very popular, but rich blue shades made significant gains in North America in the past year.

By Jeff Sanford Toronto, Ontario — November 19, 2015 — Axalta has released its latest Global Automotive Colour Popularity Report has been released. You might want to ask your jobber to stock up on white, which continues to increase in popularity. White overtook silver in 2011 as the world’s most popular car colour. For whatever reason […]