Earl’s Reign: Jeep adds two new paint colours for 2023 Wrangler

Toronto, Ontario — A pair of new hues are joining the 2023 Jeep Wrangler’s colour palette this year: Reign, a royal purple tone, and Earl, which Jeep describes as grey with “hints of aquamarine.”

The OEM has only released a single photo of these colours, though Reign will be available for only a limited time within the 2023 model year. Jeep says you can order one in this purple now through October this year before the exclusive shade is gone for good. This is the first time since 2018 that Jeep has offered a factory purple option for the Wrangler.

If Earl is more your cup of tea, this tone will be easier to score, as Jeep says it will be available to order throughout the entirety of the 2023 model year run.

Earl initially debuted on the Jeep Gladiator Farout concept in 2020. This is the first time it’s being made available for production.

Both Reign and Earl can be combined with any Wrangler model.


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