Toronto, Ontario — 2020 data released by autoTRADER.ca, and the company’s annual top searched vehicles list noted the beloved Ford F-150, is the most searched vehicle two years in a row.
The list noted favourites from 2019, including Honda Civic, and Toyota RAV4, which remind in this year’s top 10, while 50 per cent of this year’s list consisted of premium nameplates, pointing to a range in Canadian vehicle preference.
Additionally, BMW and Mercedes-Benz were the first and second most searched vehicle brands on autoTRADER.CA.
“For the sixth year running the Ford F-150 retains the number one spot as Canada’s top-searched vehicle on autoTRADER.ca, despite being the only truck on the car-dominant 2020 Top Searched list,” says Jodi Lai, editor-in-chief, autoTRADER.ca. “The Toyota RAV4 stood as the solitary SUV, which is a bit of a surprise considering how popular SUVs are, while Canadian shoppers are still seeking luxury options like the Porsche 911, BMW’s M Models, and the Mercedes-Benz E-Class and C-Class.”
2020 Top Searched Vehicles in Canada:
- Ford F-150
- Ford Mustang
- BMW 3 Series
- Mercedes-Ben C-Class
- Porsche 911
- Honda Civic
- BMW M
- Chevrolet Corvette
- Mercedes-Benz E-Class
- Toyota RAV4
2020 marked a unique year for everyone, especially automotive shopping. In addition to tracking search date, autoTRADER.ca conducted ongoing consumer studies to measure the effects of the pandemic on Canadians.
Following the initial impact of COVID-19 across the automotive sector last spring, the pandemic ushered a surge of car shopping activity for first-time car buyers into the market. With more Canadians at home this year, the marketplace date revealed a significant increase in Canadians shopping for cars, as autoTRADER.ca experienced a record high of 25 million visits in a single month and an increase of over 21 per cent in visits year-over-year.
The studies also revealed that the pandemic prompted contributing factors such as decreased comfort regarding the use of public transportation and ridesharing, an increased desire for car ownership, and more time spent online shopping.