Mississauga, Ontario — After several months of updates surrounding alternative parts and the future of the automaker’s parts certification program, Subaru has announced that it has partnered with Certified Collision Care to manage the new Subaru Certified Collision Centre Program.
Shops that are already Certified Collision Care Providers will also have the opportunity to add Subaru credentials to their shop through the program at no additional enrollment fee.
“Our new partnership with Certified Collision Care reinforces Subaru Canada’s dedication to providing the highest quality service and repair for all Subaru customers,” said Floyd Jones, vice-president of Subaru after sales, I.T. and business services.
“We are also pleased that it provides the Canadian Subaru dealer network another valuable tool to deliver on commitments to their customers throughout the ownership lifecycle.”
Assured Performance and Certified Collision Care vice-president Leanne Jefferies voiced her enthusiasm to be working alongside Subaru.
“It’s a very exciting time, as we launch the Subaru Certified Collision Centre program. Our team will work closely with Subaru Canada as we manage and administer the program as part of our joint-effort certification program. Adding Subaru Certified credentials to the Certified Collision Care program provides top-performing collision repairers with an effective means to differentiate themselves in their market by aligning with the most powerful brands in the automotive industry.”
This announcement from Subaru follows a period of relative tension with members of the automotive aftermarket and recycling communities, after Subaru announced a ban on the use of alternative parts on it’s vehicles.