Simplicity Car Care expands with facility in Markham

Signing up the latest member of Simplicity Car Care. From left: Domenic Ieraci of Simplicity Car Care; Joe Di Paolo, owner of Simplicity Markham, and Paul Prochilo of Simplicity Care Care.

By Mike Davey

Markham, Ontario — August 28, 2017 — The recently launched Simplicity Car Care network has already announced its second new member: Simplicity Markham. Just last week, the company announced its first members, the locations formerly operating as Prochilo Brothers Auto Collision and Burlington Collision Centre. All of these locations are in the process of being rebranded as Simplicity Car Care stores.

Simplicity Markham is owned and operated by Joe Di Paolo. The facility formerly operated as Select Auto Collision.

“We’re very excited to be working with such an innovative company like Simplicity,” says Di Paolo. “There were several other banner opportunities that were presented to me, but this was the right fit as we share a similar vision for the future.”

The facility, located at 4 Heritage Rd. in Markham, was founded by Di Paolo’s uncle in 1989. He took over ownership and operations in 2011. According to Domenic Ieraci, President of Simplicity Car Care, collision repair is the network’s core competency, but the company also provides complementary services, such as mechanical, glass, detailing and tires. The goal is to service the entire life cycle of the vehicle, while providing convenience for Canadian motorists.

“We are excited to have Joe and his team as a part of Simplicity Car Care,” says Ieraci. “His passion for customer service and commitment to operational excellence made it an easy fit for us. We look forward to serving the Markham community together.”

For more information, please visit simplicitycarcare.ca.


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