Refit and Refined: 49 percent of newer pickups are modified with specialty parts, says SEMA report

California, United States – New research from the Speciality Equipment Market Association (SEMA) suggests that nearly half of all late-model pickup owners have modified their pickups, with these drivers considering even more modifications in the future.

“The pickup truck market is the largest segment of the specialty-automotive aftermarket and a key opportunity for businesses,” said Gavin Knapp, SEMA’s director of market research. “SEMA’s newest market report helps members understand where the opportunities are and how to best connect with pickup accessorizers.”

Other findings include:
• Pickup owners spent $16 billion on specialty-equipment parts in 2021
• On the road, there are over 29 million pickups from 2010 or newer. Almost half are modified.
• 62% of late-model pickup accessorizers buy off-road-focused parts
• 84% of late-model pickup accessorizers plan to make additional modifications in the near future
• 45% of specialty-equipment businesses see electric pickups as an opportunity

For more information, download SEMA’s free report here.



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